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Natura World Unveils 2 New Lines
May 31,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on June 1, 2010
Bedding supplier Natura World has unveiled a new line of NaturaLatex and NaturaPedic mattresses.
We arent content to sit on our laurels, said Ralph Rossdeutscher, president and CEO of Natura World. Every great product can be improved. Weve taken a thorough look at our mattresses, thought about what sleep challenges have yet to be solved and implemented some exciting new ideas.
Aside from a new look, Natura World has increased the natural and organic content of the mattresses and added targeted support zones near high pressure areas like shoulders hips and lower legs. The company said the pricing has also been reduced.
To solve the comfort-dilemma of bed sharing, the NaturaLatex line-up also provides dual comfort versions of their most popular mattresses. Firm on one half, luxurious on the other, Naturas dual mattresses ensure proper support and indulgent comfort for both partners.
Adequate comfort and support is a critical component to healthy sleepfor both individuals sharing a sleep environment," Rossdeutscher said. "Naturas dual surface mattresses ensure that there is no compromise necessary for a great nights rest. Better sleep means healthier, happier people.
In conjunction with the launch, Natura announced earlier this month that all mattresses now have a Natural Silver treatment to eliminate microbes and preserve mattress hygiene.
Silver solutions are being used in everything from wound dressings, pressure garments and scar management fabric to sportswear and hygiene products, Rossdeutscher said. A perfect blending of an age old solution with modern technology. A perfectly natural fit for Natura World.