DWR Expands Hospitality, Contract Sales Division

May 25, 2010  by in UnCategorized   

By Home Furnishings Business in Business Strategy on May 26, 2010 Multi-channel, contemporary retailer Design Within Reach has expanded its hospitality and contract sales division.

The retailer gives hospitality executives, interior designers, hotel owners, architects, restaurateurs and other trade purchasers a single source for authentic modern furniture, with competitive pricing on contract-quality products.

Matt Buckley has been named vice president of architect and designer sales and is responsible for the strategy and success of the hospitality and contract sales objectives. Buckley also oversees a new team of regionally based sales consultants who are dedicated to serving the needs of large-scale clients.

"We took the overwhelmingly positive response to our first booth at HD Expo in Las Vegas last week to mean that there is a huge need for modern furnishings in the hospitality industry," said John Edelman, CEO and president. "I am pleased to launch our expanded A&D Division with my long-time Edelman Leather colleague, Matt Buckley, at the helm."

"Our relationship with design-focused manufacturers Stua, Skitsch, Verner Panton and others is why we hope to be a key supplier to the world's best design firms," Buckley said. "We've partnered with the industry's leading designers to create new and exclusive products to help our clients set themselves apart from the competition. We also have our own product development team called DWR Design Studio, which gives us worldwide sourcing and buying power to bring innovative products to market."

Design Within Reach products have been installed in restaurants, guest suites, wineries, museums and other places around the world.

The company, headquartered in San Francisco, was founded in 1998. The retailer markets and sells its furniture and accessories to both residential and contract customers. The company has retail Studios in the U.S. and Canada, an e-commerce Web site and a phone sales service.