WMC Las Vegas Launches 5 Web Sites

May 20, 2010  by in UnCategorized   

By Home Furnishings Business in Las Vegas on May 21, 2010 World Market Center Las Vegas has launched five Web sites as the cornerstone of an integrated online platform to provide information and tools to its customers.

The Web sites include a newly designed corporate address and four event sites tailored around the center's four differing markets€”Las Vegas Market; Gift+Home; Vegas Kids; and INSPIREDESIGN.

The portfolio of sites includes the integration of Las Vegas Design Center, which was introduced last year to the design community and consumers to support the market center's year-round design business. Collectively, the interactive experience aims to build customized market planning tools, rich resources essential to serving every segment of the home furnishings business, and to connect communities across WMCLV€™s home furnishings, gift, juvenile and hospitality markets.

€œOur network of new websites represents a logical extension of our on-site Market experience, delivering critical information and resources to all of our various constituents in the most efficient, most productive manner possible,€ said World Market Center Las Vegas President and CEO Robert Maricich. €œEasy to navigate and populated with everything visitors need to enjoy a more vibrant and seamless view of World Market Center Las Vegas and our shows, this new digital platform will empower industry professionals around the globe to identify new potential business partners and lay the groundwork for agreements that drive bottom-line results.€

The new platform offers registered buyers, designers, exhibitors and media a personalized experience throughout all of the WMC brands. Users can create a username and password and navigate based on preference, create an event schedule, view unique content and more. Additional features to come online later include: a streamlined registration process; ability to manage profiles and share information; create calendars; view and rank product; access a message center; manage a portfolio of favorite exhibitors; and have easy access to the market center's social media feeds and content.

The roll out of the new sites provides each of the center's manufacturing partners a complimentary microsite for reaching new and existing customers.

€œOur partners can truly take ownership of these microsites and build them out with content that creates a customized marketing platform before, during and after a show,€ said Dana Andrew, vice president of marketing and public relations. €œThe addition of this feature adds a digital dimension to the process of buying and selling that will dramatically increase the value of a business partnership with World Market Center Las Vegas.€

To promote the sites and encourage online registration within the community, World Market Center is giving away 10 Apple iPads€”one per week leading up to the Summer Market in August. People must be present at the Las Vegas Market to win.

The sites were developed in conjunction with Defero, a marketing communication digital agency based in Phoenix.