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Leather Italia USA Set to Launch Cause Campaign in High Point
May 19,
2010 by in UnCategorized 
By Home Furnishings Business in Leather Upholstery on May 20, 2010
Leather producer Leather Italia USA plans to introduce a campaign at
October High Point Market that benefits the
N.C. Children's Hospital in Chapel Hill, N.C., as well as other charities in which its retail partners operate.
The campaign, "We Promise to Make a Difference", will include specific products from the company's line.
The N.C. Children's Hospital holds a special place with Mike Campbell, president of Leather Italia. When his daughter Taylor was 8 months old she was badly burned by scalding hot oil and given less than a 20 percent chance of survival. Baby Taylor was treated at the children's hospital for three months and made it home to Wilmington, N.C., in time to celebrate her first birthday.
Taylor is now 6 and has routine follow-up care at the Children's Hospital, including plastic surgery, and she still has several more procedures ahead of her. Since that time, Campbell and his wife Teressa have committed themselves to raising awareness and support for the hospital, which provides care regardless of a family's ability to pay.
My message to parents is that you never know when youll need North Carolina Childrens Hospital, Campbell said. In our case, it was an unexpected household injury. For other families it may be a disease diagnosis or surgery that brings them to the hospital, but it can happen to any family at anytime.
Campbell will be sharing his family's story next week at the hospital's third annual Wilmington, N.C.-area Pinwheels and Promises luncheon at the Holiday Inn Sunspree Resort in Wrightsville Beach, N.C.
The purpose of the event is to raise awareness of the Childrens Hospitals specialty programs and services and money for initiatives left unfunded by clinical revenues. Past luncheons have helped fund things like a camp for pediatric burn victims and the hospitals specialized pediatric ambulance, which transports children from counties across the state to the Childrens Hospital.
Each year, N.C. Childrens Hospital provides specialty care to more than 70,000 children from all 100 counties throughout North Carolina. The Childrens Hospitals clinical faculty is particularly active in Wilmington, where they treat children in Wilmington-based clinics in several specialty areas, including cardiology, endocrinology, gastroenterology, hematology-oncology, pulmonology, rheumatology, and surgery.