High Point Market Authority Partners with Trend Forecaster on Web Content

May 18, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on May 19, 2010 The High Point Market Authority is partnering with WGSN, a leader in style and trend forecasting, in a content-sharing agreement.

WGSN will provide unique, branded content to the Market Authority for its Web site, and the Market Authority will reciprocate by sharing its trend and research content on a new site to feature unique and specialized, branded content supplied by WGSN on its Web site.

As part of the agreement, High Point Market Authority will reciprocate by sharing its exclusive trend and research content on WGSN€™s new site.

Long associated with apparel fashion, London-basedWGSN identifies and analyzes current and future style trends for more than 36,000 global customers with online tools that can be used to create commercially successful products and services.

According to Brian D. Casey, president and chief executive officer of the High Point Market Authority, the partnership marks the forthcoming launch of WGSN-HomeBuildLife.com, a trend forecasting entity and product development tool focused on the ever-evolving needs of the global home and interiors industries.

€œThis partnership signals the beginning of a relationship between two global leaders in the industry,€ said Stephen Morgan, commercial director for WGSN-homebuildlife. €œIn launching WGSN-HomeBuildLife, we turned to the High Point Market as the leading home furnishings trade show in the U.S. By partnering with some of the most recognized and respected brands in home interiors and furniture, we are not only demonstrating the caliber of our powerful trend forecasting tool, but we are also providing an unparalleled audience with an exclusive glimpse into extensive tradeshow coverage, 13 new seasonal product trend categories and more analytical and buyer relevant retail coverage.€

€œContent is king today, and with WGSN as the exclusive online global trend analysis partner of High Point Market, home furnishings professionals using our Web site will have access to extracts of the company€™s trend information which major retailers around the globe utilize as  a key resource in product development and purchasing decisions,€ Casey said. €œWGSN-HomeBuildLife can help visitors to High Point Market€™s Web site gain global context on future development trends and better understand the motivations of buyers and designers worldwide, while providing inspirational imagery, color direction and downloadable product designs they can reference as they prepare for future seasons.€

Well-known companies that subscribe to WGSN's services include big-box retailers, as well as Levi Strauss & Co., Nickelodeon and Viacom Consumer Products, Benetton Group, Marks and Spencer, among others.

In related news, Brian Casey will join the advisory board for WGSN-HomeBuildLife, a group of recognized industry professionals who will ensure the new service meets the ever-changing needs of designers, merchandisers and buyers.