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Natura World to Treat All Mattresses with Natural Silver Technology
May 17,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on May 18, 2010
Natura World is offering a treatment to its mattresses that will prevent bed bugs, dust mites and other allergens from contaminating the product.
Beginning June 1, the all of the company's products will be
treated with Natural Silver Technology to create an anti-bacterial barrier on the mattresses.
"While our latex mattresses are naturally resistant to microbes, some mattresses are natural breeding grounds for microbesand this is another level of protection our customers are telling us they want," said Ralph Rossdeutscher, president and CEO of Natura World. "Last year we introduced Natural Silver Technology in our NaturaProtect line of mattress protectors and pillowcases and adding it directly to mattress covers is another way to protect our customers from the health risks of microbes in the mattressnaturally.
Natural Silver Technology, an antimicrobial, natural silver-based solution, is used in medical dressings to speed healing. This colorless, odorless solution applied to the fabric is hypoallergenic, non-toxic and a helps prevent bacteria. Its also bacteriostatic, which means that not only does it eliminate microbes on contact, among them candida (yeast), e.coli, avian flu, listeria, salmonella, even the highly antibiotic resistant MRSA, it also inhibits future growth.
Since I founded Natura World Inc in 1994 with my father and wife, we have been focused on providing natural sleep solutions that improve health and well-being," Rossdeutscher said. "Wherever possible, we use what nature offers freelyand silver is the perfect blending of an age old solution with modern technology."