Capel Rugs Unveils 2010 Look Book

April 28, 2010  by in UnCategorized   

By Home Furnishings Business in Rugs on April 29, 2010

Capel Rugs, Troy, N.C., has unveiled its 2010 Look Book, the company's first-ever consumer direct mail catalog. Focusing on price, value and variety, the 48-page, full-color catalog offers retailers a customizable way to reach ready-to-buy, new audiences.

The promotional catalog presents more than 100 of Capel's best-selling rugs including contemporary, traditional, casual, eco-friendly, outdoor and kids' collections. There is a strong consumer incentive to purchase, with prices up to 60 percent off manufacturer's suggested retail price throughout the book.

"At Capel, we are committed to supporting our dealers," said Capel Rugs Vice President of Sales Allen Robertson. "We developed our 2010 Look Book as a way to enhance the consumer experience and facilitate communications between consumers and retail stores."

To aid retailers in their own marketing plans, the 2010 Look Book can be distributed as a direct mail piece to consumers, designers and other prospects, and as an in-store and trade show takeaway. Dealers have the opportunity to customize the back cover of the catalog with a logo, store contact information and additional sales incentives such as a coupon.

The catalogs are available to all Capel Rugs dealers through the end of 2010. For information, contact Vice President of Marketing Bud Young, at 800.425.7847.