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Sealy Launches New Corporate Web Site
April 22,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on April 23, 2010
Bedding supplier Sealy (NYSE: ZZ) has gone live with its new corporate
Web site.
The company went to consumers to build the site, which is designed to solve mattress consumers' frustration of choosing the right mattress.
"We listened to the voice of our target consumers when building our new Web site," said Jodi Allen, Sealy chief marketing officer. "They told us the mattress shopping experience is incredibly confusingthe terminology and difference between brands and products is difficult to understand, and the online research experience is often disconnected from the in-store experience. We took the feedback to heart, designing the new site to help end the confusion and create a far more satisfying shopping experience for our consumers, while driving more convinced traffic to our retail partners."
The new site allows consumers to search seamlessly for mattress information in the way in which theyve requested itby brand, technology and product promotions. The site walks consumers through the mattress buying process, breaking down industry terminology into clear language while helping them to learn which mattress best fits their sleep behavior and lifestyle. By using video and text-based content, the site explains the different brands, products, features and technologies and contains a number of digital assets that will be available to all Sealys retail customers.
Sealy.com will feature the entire family of Sealy brands including Sealy Posturepedic, Stearns & Foster, Embody by Sealy and Sealy brand. Once consumers identify which brand best fits their needs, they are able to access a mattress builder, where they can choose the features and technologies that meet their personal preferences.
"In addition to conducting our own research, we looked outside of our category at leaders who have changed the online shopping experience to better meet consumer expectations and retail partner objectives, said Margo Borgione, director, global marketing. By listening to our consumers and retail partners and utilizing best-in-class techniques from other industries, we have created a dramatically better experience for mattress shopping online."