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Wren Music Chest Supplier Branches Out
April 19,
2010 by in UnCategorized
By Home Furnishings Business in on April 20, 2010
Wren Chest, a supplier of music chests, is branching out beyond the music room to reach a broader range of consumers.
"Originally, our chests were designed to provide a fine furniture replacement for the piano benches used to store sheet music, said Frank Robbins, president. "And we also sold chests to vocalists and instrumentalists. But now our present customers are telling us to expand our thinking to include storage for collectibles, keepsakes and vintage memorabiliascrapbooking, miniatures, animation art, knives and blades, watches, medals, tokens, paper money, archaeological artifacts, numismatic and philatelic needs and other collecting categories. Our new tagline says it all: Heirloom Quality Furniture for Music & Collectibles."
Wren is banking on the explosion in the hobby of collecting.
"Wren is targeting people who are into baseball card collecting, coin collecting, stamp collecting, postcard collecting, button collecting, photograph collecting, print collecting, map collecting, jewelry collecting, gem collecting, butterfly and insect collecting, autograph collecting and collecting (or organizing) keepsakes and just about any other small item, sheet of paper or craft that will fit in our different sized drawers including pet papers and pet memorabilia," Robbins said. "I even read recently about people who collect cat whiskers, but thats probably a very tiny group!
Wren was founded in 1993 and chests were created to match the finish of Steinway & Sons pianos and were sold to Steinway customers in piano stores before becoming available online.
"Our customers love their Wren Chests," Robbins said. They can be found in music rooms all over the country, in apartments and country cottages as well as in upscale homes where no expense has been spared."
The full line of Wren Chests can be seen
here.