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Armen Living Expands Factory in China
April 17,
2010 by in UnCategorized 
By Home Furnishings Business in Business Strategy on April 18, 2010
Armen Living is quadrupling its manufacturing facilities in China to keep up with increased product demand.
The new factory will measure more than 200,000 square feet and will employ 500 workers.
The supplier of contemporary furnishings recently completed a rebranding campaign that included changing its name from Armen Art Furniture. Last fall, Armen Living redirected its product line focus and introduced 100 items.
The economy presented an interesting opportunity for growth that Armen Living could not resist and resulted in us quadrupling our production in order to reduce stock-outs and meet current and future demand, said Kevin Kevonian, president and owner of Armen Living.
Kevonian founded the factory, located in the Chinese city of Dongguan, as a joint venture in 2004. Known as MeiYi Furniture Co. Ltd., the factory produces more than 80 percent of its products, and the remainder is sourced from factories throughout Europe.
Armen Living and MeiYi Furniture are thrilled with the surge in demand from our global customer base, even though it was overwhelming at times," said Kevonian. "We are looking forward to the increased production coming online in June to meet the rise in orders for our new product lines.