Natuzzi Editions Debuts New Retail Display

April 17, 2010  by in UnCategorized   

By Home Furnishings Business in Display on April 18, 2010

Natuzzi Editions, the leading retail brand under the brand umbrella of leather upholstery manufacturer Natuzzi Group is launching its latest in-store display system for retail partners at High Point Market in the company's showroom at 130 W. Commerce Ave.

The latest Natuzzi Editions in-store displays use new architectural and visual components that tell the brand story at point of sale. The cohesive display system is fashioned to reflect the latest chapter in the leather upholstery major's evolution.
 
The Natuzzi Editions product presentation at High Point Market also has expanded to 20,000 square feet, filling two showroom floors and includes modular sectional groups that offer home theatre configurations. Innovative features include a built-in speaker system and an optional component with cup holders and personal refrigerated cooler.
 
Natuzzi Editions is the most widely distributed and sold group of products among the company's three brands (Natuzzi Italy and Italsofa).

Also debuting this Market is Velora, a high-performing microfiber exclusive to Natuzzi. Velvet-like in its appearance, the fabric cover in an assortment of colors is extremely durable and easy to care for as well as to clean. Testing results include 70,000 Martindale cycles and Xenon colorfastness. It is expected to last at least 15 years and is cleanable with a solution of water and mild soap, and is ideal for families with young children or pets, as well as for entertaining.