Daily News Archive
Brought to you by Home Furnishings Business
Berkline Launches "Buy-One, Get-One" Promotion
April 17,
2010 by in UnCategorized 
By Home Furnishings Business in Motion Upholstery on April 18, 2010
Morristown, Tenn.-based recliner, sofa and home theater seating manufacturer Berkline has launched a "Buy-One, Get-One" recliner promotion at this week's High Point Market.
The BOGO promotion gives retailers the opportunity to offer consumers two recliners for the price of one with five different style choices ranging from $499 to $899 in a wide array of Berkline's color and cover options.
"The number of styles, not to mention the selection of colors and covers, extends beyond what is typically included in this type of program," said Bo Morrison, Berkline's director of sales and merchandising, recliners and home theater. "We're launching a program for our customers that is more dynamic than what were currently seeing in the market."
Morrison noted that there is no added charge for special orders.
"This is a very unique component of the program that's especially appealing when offered alongside guaranteed production time of 21 days," he said.
Customers can choose from two different fabrics and nine colors for Style #70117 ($499) and Style #70116 ($599). Both are available as either a Rock-a-Lounger, which rocks or reclines, or a Wallaway, which allows the chair to fully recline even when placed within inches of a wall.
There are also five fabrics and 28 colors to select from for Style #70118 ($699) and Style #70119 ($799), both of which will be available (with or without PowerRecline) as Rock-a-Loungers, Wallaways, or Swivel Gliders.
Style #70120 ($899) has the same color and cover choices as #70119 and #70118 and can be purchased as a Rock-a-Lounger or Wallaway (with or without PowerRecline) but also has built-in storage and/or a massage function.
"Our dealers can run the BOGO program in their stores without having to buy a lot of inventory or disrupt their normal business," said Morrison. "On top of that, we're fulfilling special orders without any upcharge," which he said is a differentiator from from competitors' programs.