Serta, The National Sleep Foundation Join Forces to Promote Sleep

April 15, 2010  by in UnCategorized   

By Home Furnishings Business in on April 16, 2010

In an effort to promote sleep education among consumers, Serta has partnered with the National Sleep Foundation.

As part of this program, Serta's Perfect Sleeper will be redesigned with input from the NSF and will become the official mattress of the National Sleep Foundation. Additionally, the new Perfect Sleeper mattresses will come with an NSF educational "Guide to Sleeping Well" booklet designed to help consumers get the most out of their sleep each and every night.

"More than 40 percent of Americans report problems sleeping every night or almost every night," said David Cloud, CEO of the National Sleep Foundation. "One factor that most people overlook when it comes to improving their sleep is the importance of the mattress. We recognized a tremendous opportunity to bridge this gap which led us to our partnership with Serta."

The NSF went through a lengthy request for proposal process to determine with which bedding supplier to partner. The Foundation was looking for an established partner to collaborate on a new sleep education program that would be paired with a quality mattress to be enhanced with input from the NSF.

Together, the NSF and Serta will work to shed light on how mattresses contribute to good sleep. As part of the partnership, Serta will distribute about 750,000 educational materials each year to help customers improve their sleep for life. The NSF's guide will be an instruction manual for a sleepy population, covering the basics of healthy sleep, ways to improve sleep, disordered sleep and when to seek help for sleep problems.

"Serta is excited to work with the National Sleep Foundation to advance people's understanding of mattresses as a key element of good sleep and overall wellness," said Bob Sherman, Serta president. "This program unites our joint expertise in sleep research, education and product design to help people optimize their sleep experience and promote healthy sleep."

The new Perfect Sleeper mattress line is being designed for enhanced comfort and support with input from the National Sleep Foundation. The Foundation has commissioned independent testing to ensure the new mattresses meet its standards.

"This is a natural pairing of two leaders," Cloud said. "The National Sleep Foundation is the nation's voice for sleep health and safety, and Serta and its Perfect Sleeper line have an exceptional reputation for comfort and quality. The National Sleep Foundation is proud to call the new Serta Perfect Sleeper line its 'Official Mattress.'"

New Serta Perfect Sleeper mattresses carrying the "Official Mattress of the National Sleep Foundation" designation will start rolling out this year and will be available nationally through all Serta retailers by 2011.

The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness and advocacy. It is known for its annual Sleep in America poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, D.C., and its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America. Visit the organization's Web site for more information.