Capel Rugs Switches to Regional Sales Management

April 14, 2010  by in UnCategorized   

By Home Furnishings Business in Rugs on April 15, 2010

Capel Rugs, Troy, N.C., announces that effective April 1 the rug vendor has restructured its sales territories, and assigned company's dealers by state to regional sales managers.

"In order to meet the needs of an evolving marketplace Capel has restructured its sales force with dedicated company employees in a flexible plan that still meets the needs of our dealer channel," said Capel Rugs Vice President of Sales Allen Robertson.

The decision to restructure is part of Capel Rugs' ongoing program to make the company more responsive to the marketplace.

"Utilizing Capel employees will improve the level of service to our customers," said Robertson of the new full-time sales team.

Andrew Buchheit, Vickie Carder, Gil Flores, Laura Freitag, Jim McNally, Tom Perraud and Jake Sweeters now each oversee a designated geographic location. The new structure aims to allow Capel Rugs to focus more on maintaining and developing relationships with its customers and meaningful dialog with its dealers.