Monthly Issue
From Home Furnishing Business
April 16,
2015 by in Furniture Retailing, Industry 
By: Sheila Long O'Mara
Area rugs can give bare floors a quick and easy makeover, and they can also be a great anchor for a well-designed living space.
In today’s home furnishings world, a great selection of rugs give retail sales associates a better opportunity for add-on sales. According to the most recent Home Furnishings Business survey of consumers, that’s just how people shop for area rug—first, they buy new furniture; then, they buy the rug.
Nearly 75 percent of the 157 consumers participating in the survey said they chose their furniture first. Each of the consumers had bought a rug within the last 18 months. Another 17 percent said they reversed the purchases and bought the rug first. The other 8 percent bought furniture and the rug at the same time.
Perhaps the most concerning part of the survey for furniture stores is that consumers are bypassing the traditional furniture retailers when buying rugs and turning their attention and money to mass merchants like Walmart and Target.
Thirty-four percent of those surveyed made their most recent rug purchase at a mass merchant. Another 23.3 percent opted to buy from the nearby home improvement center—Lowe’s or Home Depot, for example. Even the Internet wooed a higher percentage of rug buyers at 13.8 percent compared to traditional furniture stores where only 11.3 percent of surveyed consumers recently bought their new rug.
When asked where they shopped for their rugs prior to purchasing, 16 percent said they’d looked for rugs at a traditional furniture store. The mass merchants garnered 29.7 percent of consumers shopping for their purchase, and the home improvement stores were cited by 20.5 percent of rug consumers.
Price sensitivity could have driven many consumers into non-traditional furniture channels for their purchase.
More than 42 percent said they spent between $100 and $399 for their most recent rug purchase. Another 35.2 percent reported they spent less than $100 for their rug. Another 12 percent spent between $400 and $799.
In Style
Consumers in our survey seemed clustered around a few trends. Neutral colors—beige, white, black, for example—were bought nearly six times as more frequently than other colors with 66 percent opting for neutral hues. On-trend blues, one of the more popular colors in home furnishings, came in a distant second at 11.3 percent, and greens followed at 10.7 percent.
A myriad of designs and patterns exist in rugs, but the largest segment of our consumer group, 29.6 percent, opted for solid rugs. Geometric designs followed at a distant second with 18.9 percent buying those patterns. Floral designs at 15.1 percent and traditional prints at 12.6 percent followed in third and fourth places.
Want More?
A more in-depth report on the rug category is available for purchase by calling Natalia Hurd at (404) 390-1535 or via e-mail at NataliaHurd@ImpactConsultingServices.com
Callouts
5.7%
Percentage of 2014 industry sales attributed to rugs
$4.99 Billion
2014 rug sales
3.6%
2014 sales growth for rugs
What Retailers Say
“This rug is a winner because it’s gradient color design is stylish while still being very versatile. The color way includes grays, blues and creams, which are very on trend. Because it does not include bold pattern, it can be paired with many different types of furniture and prints. And above all, because of its shag construction it’s very soft and comfortable underfoot.” Retail is $299.99 for an 8’x10’.
Heather Hele
Jerome’s Furniture
San Diego
What Suppliers Say
Kasbah Star by Capel Rugs
Kasbah is hand-knotted in India and is crafted with Lincoln wool. “It has a great hand with texture being oh so important in decorating these days,” said Cameron Capel, vice president with Capel. “It also features the Moroccan look and an aged, antiqued look, which many people enjoy.” Suggested retail is $2,559 for an 8’x11’.
Calvin Klein’s Prairie Arctic from Nourison
The Prairie Arctic rug features special cowhides with contrasting hues and alternating hair direction to add to the design and sophistication of the unique collection, said Kimberly Weling, social media specialist with Nourison. Shifting bands offer speckled silvers on a pale ground. Suggested retail is $6,998 for an 8’x10’.
Anastasia from Loloi
Anastasia has become a fan favorite, giving the appearance of being a fine rug made by hand, but offering ornate character that is also easy to care for. The intricate detail, luster of colors and unbeatable price point have establish the popularity of this collection among rug owners. Suggested retail is $629 for a 5’x8’.
Melody by Surya
Hand-tufted in 100 percent wool, Surya’s Melody offers a medium pile and a subtle hint of color. The geometric pattern gives the rug a welcoming vibe. Suggested retail is $379 for a 5’x7’6”.
Sheffield Stripe from Company C
The combination of texture and on-trend blue give Sheffield stripe an easy design that can coordinate with multiple shades and neutrals. The molting in the yarns, a high-low texture and the tie-dyed yarns give the rug visual and textural interest.
Revival by Oriental Weavers
The Revival collection interprets the over-dyed look that is currently on trend in the marketplace, said Nicki Rayburn, director of marketing for Oriental Weavers. “The collection has a vintage Persian styling but in brighter, more modern colors and anchored in the popular neutral gray,” she said. Suggested retail is $199 for a 5’x8’.
March 12,
2015 by in Furniture Retailing, Industry
By: Sheila Long O’Mara
Winter has been brutal in many parts of the country this year, and people are eager for the big thaw. With sights set toward spring and dinners al fresco, consumers are eager to turn toward decorating and using their outdoor spaces.
More than 55 percent use their outdoor furniture at weekly. Eighteen percent said they use their casual furniture daily, while another 18 percent said they enjoy their purchase two to three times a month.
That’s good news for furniture retailers adding outdoor furniture vignettes to showroom floors for the category’s big selling season. Of course, the category is a bit regional and dealers throughout Florida and Southern California sell outdoor furnishings year round.
No matter the case, it’s always a smart strategy to know where the consumer stands on a certain matter or category.
According to a Home Furnishings Business survey of 146 consumers who had recently bought outdoor furniture, retailers should be aware that most of the shoppers opted to spend their money on the category with either a home improvement store (37.7 percent) like Lowe’s or The Home Depot, or at a mass merchant (23 percent) like Walmart or Target. Only 6.6 percent—the lowest percentage—bought from a traditional furniture store, and another 19.7 percent turned to an outdoor furniture specialty retailer.
Consumers did not leave traditional furniture retailers out of the research stage of the shopping process; they just opted to buy elsewhere for whatever reason. Nearly 14 percent (13.8 percent) said they shopped at a furniture store while considering their purchase.
Furniture retailers are losing traction to alternative channels of distribution for the outdoor category. That 13.8 percent is a significant drop from last year’s survey that showed 21 percent of consumers surveyed shopped with traditional furniture stores while researching outdoor furniture.
Price Matters
When it comes to pricing of outdoor furniture, consumers are a tight-fisted bunch. Nearly 56 percent said they spent less than $500 on their most recent purchase. Another 18 percent spend between $500 and $999; and 9.8 percent opted to spend $1,000 to $1,499.
When compared with the stores from which consumers bought, the prices fall in line with the products found at the mass merchants and the home improvement stores.
When asked about difficulties encountered while shopping for outdoor furniture, slightly more than 20 percent (20.4 percent) said prices were too high. Another 24 percent said they had trouble finding exactly what they wanted from a design point. Fourteen percent said the selection in their area stores was too slim.
Now that they’ve bought their outdoor furniture, consumers are in a long-term relationship. More than 39 percent expect it to last between three and five years. Another 26 percent think it will last six to eight years.
Want More?
A more in-depth report on the outdoor category is available for purchase by calling Natalia Hurd at (404) 390-1535 or via e-mail at NataliaHurd@ImpactConsultingServices.com
4.79%
Outdoor percentage of 2014 furniture sales
$3.59 Billion
2014 outdoor furniture sales
2.6%
Outdoor furniture 2014 sales growth
Retailers Say...
Lloyd Flanders Contempo
“It’s a very transitional contemporary setting with a very sophisticated look and feel. It’s very livable and a better quality. Eighty percent of the Contempo we sell is special order.” The sofa retails at $2,699.
Tom Lias
Gorman’s Furniture
Novi, Mich.
Agio’s Heritage Collection
“The customer sees a lot of value for the price in this collection on its solid construction, and the fabric selection lends itself to be used in many different environments.”
Sofa retails at $999.
Nathan Smith
Miskelly Furniture
Jackson, Miss.
Monterey from Castelle by Pride Family Brands
“The collection offers simple lines with a beautiful old world feel with the sand-cast detailing on the arms and back with cast rivets added to the backs of the deep seating pieces. Customization is a large part of the success of the collection.” Retail depends on fabric selection.
Debbie Allison
Furnitureland South
Jamestown, N.C.
Agio’s Haywood 5-Piece Fire Pit
“The chairs are comfortable, and everyone is loving fire pits right now. At $1,499.99, it is a terrific value.”
Jeff Child
RC Willey
Salt Lake City
Manufacturers Say...
Flight by Brown Jordan
Transitional styling gives Brown Jordan’s Flight an abundance of versatility. It is available in both sling and woven options with dining table tops available in glass or aluminum.
Amari by Janus et Cie
The lounge chair is available in a high- and low-back design and a variety of finishes. The chair’s sweeping curves complement a variety of décors, create a comfortable seat and work indoors and out.
Cassley by Klaussner Outdoor
Crafted of polyethylene over a powder-coated aluminum frame, the collection feature Klaussner’s drain-through cushion construction for ease of care.
Island Estate for Tommy Bahama by Lexington Home Brands
The hexagonal Island Estate fire pit serves as a focal point for an intimate seating arrangement of high-back wing chairs. Upholstered seating offers full customization, including trims and custom fabrics for a designer look.
Barcelona by Summer Classics
Outdoor furniture with indoor appeal, this lounge chair is crafted with weather-resistant outdoor materials including Sunbrella fabric and welded aluminum. The collection offers a number of cushion options.
Adele by Walker Edison
The four-piece woven rattan conversation set is welcoming in a classic warm mocha finish teamed with plush, tufted-back cushions. Set includes two chairs, loveseat and cocktail table.
February 16,
2015 by in Casual Dining, Dining Room, Product
By: Sheila Long O'Mara
Gathering around the table to share a great meal has become the perfect bonding experience for growing, busy families.
To do that, families need a table at which to gather, and the furniture industry has come through with a wide variety of styles and looks to fill the bill.
While formal dining rooms seem to be becoming extinct in today’s homes — a sentiment echoed in the latest consumer survey by Home Furnishings Business — dining at home has not. Instead, they’ve shifted their dining location.
The 276 consumers who participated in our dining survey had shopped for dining room furniture for their homes within the last 18 months. More than 86 percent of them reported dining most frequently in their casual dining area or in the kitchen, and 13.5 percent said the formal dining room was their go-to spot for dining.
Their shopping patterns fall in line with that figure with 67.5 percent saying they were in the market to buy a casual dining group while the other 35.5 percent said they were seeking a formal dining group.
Busy family schedules filled with after-school activities for children, dual-income couples and other family activities have shifted the long-ago formal dinners to more casual affairs. That’s not to say coming together at the end of a full day takes on less importance. Today’s family is dining more casually, and dare we say more intimately, with lots of sharing of the day’s happenings from all family members.
The dining table — be it formal or casual — tends to be the hub of many homes and often serves multiple purposes. Consumers cited a number of activities that take place around the dining table, including sitting to talk (32.1 percent), watching television (17.8 percent), paying bills (16.4 percent), hobbies (13.6 percent), work (11.1 percent) and homework (9 percent).
Of those consumers shopping for casual dining styles, 43.5 percent bought a table and 42.6 percent also bought chairs within the last 18 months. Contemporary looks reigned with the consumers. More than 43 percent bought contemporary casual dining, while 28 percent opted for a traditional look. The remaining purchases were sprinkled among European country, rustic country, mission, cottage and transitional styles.
According to dining suppliers who submitted their top-selling dining groups, the industry offerings are inline with consumer trends and tastes. Consumers are on the prowl for casual, more livable dining options with little to no high gloss finishes for their casual dining areas. Nearly 60 percent say they prefer a medium gloss and 32.5 percent prefer a flat, dry finish.
Cherry, (26.5 percent) mahogany (29 percent) and oak (23.7 percent) score highest in preferred wood species among consumers in the casual dining market.
When it comes to pricing, consumers vary on their price expectations for a casual dining group — table and four chairs. More than 35 percent (35.6 percent) say they’d expect to pay between $600 and $999 for a casual dining suite. More than a fourth (25.6 percent) would pay $1,000 or more, while 21.6 percent peg the cost for a five-piece group at between $400 and $599.
Moving into the formal dining, 36.2 percent of the consumers who purchased the category within the last 18 months bought a table while 29.8 percent bought chairs, too.
As expected, price considerations for formal dining climbed beyond those of casual dining. Slightly more than half (50.7 percent) of consumers expect to pay between $1,500 and $3,999 for a formal table and six chairs. About 26 percent (26.2 percent) expect to pay less than $1,500, and 23.1 percent expect the group to cost between $4,000 and $11,999.
The style preferences for formal dining flip flopped from the casual dining category. More than 38 percent (38.7 percent) of the consumers say their dining room furniture is traditional, and 29.3 percent reported having a contemporary dining group. Medium gloss finishes come out ahead for formal dining as well with 65 percent saying that look is their preferred finish. Only 11.7 percent said they preferred a high gloss finish in their formal dining room.
Mahogany and cherry are the two referred wood species for formal dining with 35.5 percent selecting cherry as their top choice, and 31.5 percent opting for mahogany. Another 22.8 percent said they’d prefer an oak formal dining group.
Want More?
A more in-depth report on the bedroom category is available for purchase by calling Natalia Hurd at (404) 390-1535 or via e-mail at NataliaHurd@ImpactConsultingServices.com
Callouts
11.25%
Dining’s percentage of 2014 furniture sales through 3Q
$6.17 Billion
Dining sales through 3Q 2014
2.2%
Dining’s sales growth between 2013 and 2014 through 3Q
Retailers Say
Saloom’s Cresent Dining Table
“The maple table is available in a number of finishes offering a great amount of customization for our customer. We do a lot of COM on the upholstered seats, too.” Table retails at $1,200.
Peggy Burns
Circle Furniture
Acton, Mass.
Winner’s Only Mango Dining Room
“Customers like the casual, relaxed style, and the warm finish on the mango wood with the metal accent details. The butterfly leave makes it easy to expand the table for gatherings plus there are coordinating stools and a gathering table. It’s perfect styling for our Minnesota casual lifestyle.” Retail is $999 for dining table and four chairs.
Susan Strong
Schneiderman’s Furniture
Lakeville, Minn.
Suppliers Say
A.R.T. Furniture’s Harvest Dining from Collection One
Collection One from A.R.T Furniture is a casual dining collection inspired by antiques from Provincial Canada and American architecture. The Harvest Dining speaks to consumers with its classic style, rich scale, and detail and unique appearance. Suggested retail as shown is $2,999.
Copeland Furniture’s Audrey Dining with Estrelle Chairs
Audrey offers an abundance of versatility for consumers and retailers. The table from Copeland Furniture is manufactured in solid American walnut or cherry in five finishes and is available in six extension table sizes as well as two fixed-top sizes. The precision ball-bearing extension system with self-storing, butterfly leaf is popular feature. The 42-inch by 72-inch/96-inch extension in walnut retails at $2,999.
Hickory Chair’s Ingold Oval Table
Customization makes the Ingold table from Hickory Chair a winner. Its classic form can adapt to the traditional or the modern, and the table is available in a number of configurations, including round or oval. The pedestal bases can be built with casters of antique bronze, antique silver or antique brass. Starting suggested retail is $7,575.
Fine Furniture Design’s Antebellum
The Antebellum dining room from Fine Furniture Design offers relaxed traditional styling in the tradition of period pieces, but scaled and designed with today's consumer in mind. Crafted of walnut solids, figured swirly mahogany veneers, with inlays of maple and ebony veneers. Retail for table and chairs is $5,800.
Lexington Home Brands’ Tommy Bahama Home Ocean Club Peninsula
Ocean Club from Lexington Home features a timeless design and generous styling packed with function. The combination, along with the fresh interpretation of contemporary island living, makes the group a winner with consumers. Suggested retail for the table is $2,149; side chairs are $399, and arm chairs are $459.
American Attitude from Samuel Lawrence Furniture
Samuel Lawrence delivers a unique mix of artistry and design to dining with American Attitude. Building on the popular industrial chic trend, the collection pays homage to the environment with its authentic, natural viewpoint.
Retail, as shown, is $4,300.
Corliss Landing from Cresent Fine Furniture
An opaque driftwood stain enhances the knots and imperfections of the acacia wood in Cresent’s Corliss Landing. The natural weathered look remains a popular option for consumers looking for more casual dining options.
Artisan Shoppe from Kincaid Furniture
A design-your-own approach from Kincaid’s Artisan Shoppe speaks to consumers looking to furnish their dining needs. The collection offers a range of choices in sizes, shapes, finishes and chair styles as well as storage cabinets. Retail for table, $1,849.
American Drew’s Park Studio
The space-saving design of Park Studio from American Drew works for first homes or small, urban apartments and loft spaces. Tables are paired with compact seating options.
Suggested retail for round table and four chairs, $2,460.
Viewpoint from Emerald Home Furnishings
Emerald Home Furnishings offers simple, contemporary lines with Viewpoint. Solid pine combines with oak veneers to showcase a textured wire brush finish that speaks to the casual feel consumers are seeking. Suggested retail for five-piece group, $799.
January 12,
2015 by in Bedding, Product
The mattress category remains one of the shining stars in the furniture industry, and the close of 2014 was no different.
Through the third quarter of 2014, the most current figures, mattress sales totaled $9.7 billion, a 4.5 percent increase through the same quarter of 2013.
That’s good news for retailers who sell sleep surfaces, and even better news is that the most recent Home Furnishings Business consumer survey on mattress purchasing shows that consumers are for the most part pleased with their latest bedding purchase.
More than half (53.7 percent) of our consumer panel bought a traditional innerspring bed. That percentage was followed by memory foam with 37 percent opting for that construction. From there, the next closest sleep surface option was air at 5.6 percent. Most of our consumers bought mattresses for the master bedroom (77.4 percent) with guest bedrooms placing a distant second with 20.8 percent. Queen mattresses remain the top selling size with 46.3 percent of consumers acquiring them.
Bedding consumers remain price conscious with more than 77 percent spending less than $2,000 for their mattress purchase. In fact, price ranked as the most important factor in buying a mattress following by rest test options, brand and recommendations by a retail sales associate. Never underestimate the need for consumers to rest test a bed. More than 53 percent spend at least 10 minutes testing a mattress in the store. Thirty-seven percent of them opt for 15 minutes or longer.
Price constraints were a drawback for consumers who considered a memory foam mattress but bought an innerspring instead. More than 35 percent said the price was cost-prohibitive. More consumers bought from a bedding specialty retailer (37 percent) than other retail channels, while more than 22 percent bought their new mattress from a traditional furniture store.
Overall, our consumers were pleased with their shopping experience. More than 62 percent of our panel rated their shopping experience as “enjoyable” to “very enjoyable”. The sales associates’ product knowledge also pulled in kudos with 68 percent saying they were “satisfied” to “very satisfied” with the service.
Want More?
A more in-depth report on the bedroom category is available for purchase at FurnitureCore.com—Industry Info—Industry Reports—Bedding or by calling Natalia Hurd at (404) 390-1535.
Vendors Say
Thomasville Synchrony from Boyd Specialty Sleep
"Thomasville Synchrony air beds have patented six-chamber cores, layers of gel memory foam and feature IntelliTemp phase-change materials in the covers. They also come with an LCD hand control that shows graphics and settings in color. These beds sell well because they're very attractive, have demonstrable features and feel great." Retail is $2,999, queen.
Denny Boyd
Boyd Specialty Sleep
Spring Air Sleep Sense Hybrid Plus with Eurotop
“The Sleep Sense Hybrid Plus is by far one of Spring Air’s best-selling Back Supporter-branded beds. It offers consumers a unique look and feel, and retail sales associates like to sell it because it has a very demonstrable selling story: its patented ‘hi-lo’ core design delivers more support where the body needs it most.” Retail starts at $1,299, queen.
Rick Robinson
Spring Air
Dormeo Dolce Tranquility
The Dolce Tranquility from Dormeo features three layers of the company’s Octaspring technology and an Eco-cell core. The mattress features a plush-to-medium-firm feel, and appeals to couples looking to compromise on a feel that they both like. The price point is much better than other comparable options. Retail is $2,999.
Glideaway’s Clarity
The 12-inch Clarity from Glideaway features three inches of high-density memory foam, three inches of convoluted gentle support transition foam and a six-inch support core. The mattress offers a high-end look and features with an affordable price. Retail is $899-1199, queen.
Gold Bond Smart Series 3000
Part of the company’s first hybrid collection, Gold Bond’s Smart Series 3000 offers the support of an innerspring with the added comfort of a top layer of gel. The mattress is a winner because it provides the benefits of hybrids at an affordable price. Retail is $1,399, queen.
Valencia by Kingsdown
Valencia uses the highest quality materials to provide the ultimate in comfort and support. Individually wrapped coils conform to the body for support and a latex and gel-infused memory foam provide a combination of conforming, resilient comfort. Retail is $999, queen.
World’s Best Bed by Pure LatexBliss
Designed to appeal to a variety of consumer needs, the World’s Best Bed provides technology for warm or cold sleepers giving sleep partners a happy compromise. Incorporating gel into the ticking places it closer to the sleeper’s body optimizing the cooling and comfort benefits to provide a good night’s sleep. Retail is $3,699, queen.
Restonic’s ComfortCare Signature Mattress Collection
The ComfortCare Signature collection from Restonic features temperature regulating Outlast and gel-infused memory foam and is wrapped in Burberry ticking. The collection, endorsed by consumers and winner of multiple consumer press awards, features Restonic’s Marvelous Middle construction for resilient support.
Serta’s iComfort Collection
Serta’s iComfort collection has had successful momentum with retailers and consumers since launching in 2011. The Savant EverFeel model is the 2014 version of one of Serta’s most popular iComfort offerings. It features the company’s Cool Action Dual Effects Gel Memory Foam, for cooling comfort and targeted support. Retail is $1,799, queen.
Retailers Say
Serta iSeries Merit Super Pillowtop
"Customers love the combination of specialty foam while still having the innerspring support system." Retail is $1,999 with two free specialty pillows.
Kyle Johansen
HOM Furniture
Coon Rapids, Minn.
Sleep to Live 600 Series
“It provides the ultimate comfort and more importantly — support comfort — that most other brands don’t have. Under the good, better, best categories, it’s in the better category offering the consumer a great night sleep without completely killing the budget.”
Retail is $2,399.
George Bruni
Art Van Pure Sleep
Warren, Mich.
Corsicana's Lockhart
“It is not something you can survive on by selling, but it is a great starting price point for the customer.” Retail is $299.
Woody Whichard
Midtown Furniture Superstore & Mattress Center
Madison, N.C.
Serta's iSeries Vantage
“Number one, it's made right here in Detroit. Second, Serta's done a great job providing two operations with iComfort and the iSeries.” Queen mattress retails for $1,074.
Jeff Selik
Hillside Furniture
Bloomfield Hills, Mich.
December 4,
2014 by in Furniture Retailing, Industry
The old mantra size matters couldn’t ring more true than in the home entertainment category.
Retailers selling and vendors supplying case pieces and consoles built to accommodate the ever-growing television screens on the market are sure to reap the rewards as consumers continue to upgrade their viewing habits.
The consumer electronics business has been on a steady growth trajectory over the last few years, and forecasts call for the increases to continue.
The Consumer Electronics Association estimates that sales of consumer electronics will close out 2014 with a 2 percent increase to hit record sales of $211.3 billion. Looking ahead to 2015, the association expects industry sales to grow by 1.2 percent, with industry revenues reaching an all-time high of $214 billion.
Televisions remain a key category as vendors continue to evolve their offerings with larger, crisper screens and other relevant features. What does all this mean for the furniture industry? It could result in a possible boost in home entertainment sales.
Innovations within the television category have brought larger screens and premium displays, which have piqued the interest of consumers and pushed many to upgrade their home video experience.
This year, television sales are expected to reach $18.4 billion. Specifically, ultra HD TVs continue to gain momentum, earning an estimated $1.9 billion by yearend, and the subcategory is expected to top $5 billion next year. Not too shabby for a category that barely existed three years ago.
Lest we’ve put you into a frenzy trying to figure out how to make a connection between televisions and entertainment centers and consoles, here’s a look at what consumers are thinking when it comes to outfitting their home theaters.
In the latest Home Furnishings Business consumer survey including 150 consumers who had purchased home entertainment in the last 12 months, report that size is a consideration when it comes to television screens. In fact, more than half (53.8 percent) said the primary television in their home was between 37 inches and 52 inches. More than a third (36.6 percent) said they own a television that is 55 inches are more.
When asked what size television they would consider purchasing in the next six month to a year, more than a third (34.3 percent) said they’d be in the marketing for 55-inch or larger screen. Just under a third (32.4 percent) said they’d opt for a television between 37 inches and 52 inches.
As televisions have gotten sleeker and sexier, they’ve pushed out the trend of hiding the screen behind closed doors. Armoires our definitely out — check out the products on the next few pages — and open walls and cool consoles are the styles of the day.
The trend meshes well with what our consumer panel shared on their preferences. Hide the television? Consumers said no way with 77 percent saying hiding their television was not important to them in the least. More than 60 percent (63 percent) said they’d prefer to put their flat screen television on top of a console featuring media storage. Just over 26 percent said they’d hang the television on the wall and forego home theater furniture.
Want More?
A more in-depth report on the bedroom category is available for purchase at FurnitureCore.com—Industry Info—Industry Reports—Home Entertainment or by calling Natalia Hurd at (404) 390-1535.