From Home Furnishing Business
On Bedding : Beds Take on Technology
Bedding Vendors in Las Vegas Stretch Technologies to drive home comfort.
By Sheila Long O’Mara
Bedding suppliers this summer proved that the Las Vegas Market is THE market for bedding by pulling out creative advertising programs, a broad selection of new product and technologies to encourage sells. Adjustable beds, gel-infused sleep surfaces and technology topped the highlights for bedding producers. Here’s a roundup of some of the things we saw.
Sealy married the comfort of latex with gel in its Optimum by Sealy Posturepedic. The line features the company’s OptiCool to offer consumers a more responsive feel in their bed. The Optimum collection features four beds all infused with Outlast technology, which is used in high performance outdoor gear, and is shown to be effective in removing excess heat.
The Optimum gel latex line starts at $1,699 retail.
A more personalized sleep experience is the goal Kingsdown has set for its Sleep Smart sleep system. The company has pumped up the technology behind the Sleep Smart collection so that the bed will read a sleeper’s body and create an individualized sleep experience. The beds now offer adjustability, integrated Wi-Fi and Bluetooth technology. The technology allows the bed to adjust to sleep patterns and movements and offers an update on how soundly a night’s sleep was. Pricing starts at $6,999 for a queen.
The Prestige collection from Pure LatexBliss is an all-latex mattress that recreates the feel of beds crafted of horse hair, cotton and wool. Quilting Talalay Latex is used in the top panel and the latex inside the beds features graphite-infused latex to help regulate temperature.
Four models round out the collection with two styles retailing at $4,999 and two styles priced at $5,999 in queen.
Tempur-Pedic put its focus on giving consumers the power to create a personalized sleep environment. The top of the company’s line, Tempur-Choice allows each partner to set their ideal comfort level. The beds feature two hand-held remotes, each programmed to one side of the adjustable bed, to achieve the perfect in surfaces. Each remote has more than 120 comfort settings.Tempur-Choice offers two models; one priced at $3,499 and the other at $3,999 for a queen.
Simmons went full bear after the coveted Millennial market with its introduction of Curv, a three-model, Simmons branded memory foam line at a more affordable cost. Priced at under $999, each mattress features the company’s specially designed memory foam shaped in a horizontal curve pattern designed for comfort and support.
Pairing two bedding trends, Therapedic’s Buoyancy collection features latex and gel. The Buoyancy collection features Therapedic’s hourglass-design made with a gel layer fused on top of natural latex to offer cooling and support for key areas of the body—shoulders, hips and lumbar.The collection features four styles and is priced to retail from $1,499 to $2,999 in queen.
Geared toward consumers who are athletically built or plus-sized, Englander’s The Big Sleep Solution includes three new models and two comfort choices. Ranging in price from $1,599 to $1,999 for queen, Posture Support Plus models use the company’s Dual Coil construction. Available in foam-encased pillow top and tight top styles, the new beds incorporate combinations of extra firm, highly resilient poly foam, natural latex and gel memory foam. HFB