Lovesac Reinvents the Accent Chair with KidSuper

September 9, 2024  by Karen Parrish in Business Strategy, Industry   

This announcement follows the instant sensation of Lovesac and KidSuper's first collaboration in February 2024. The exclusive Blue Camo MovieSac and Squattoman Cover product drop first introduced consumers to the blended home comfort and artful streetstyle that only these two brands could create together.

The latest capsule pushes these boundaries on the intersection of fashion and home even further, giving consumers more opportunities to bring their couture style into the living room.

The limited edition "Get Comfy with KidSuper" collection will include four Lovesac product styles and one completely original wearable (all highlighted in the sitcom commercial series) inspired by the world-renown KidSuper 'Kissing' print, which features two faces intertwining for a kiss. The viral Lovesac PillowSac Accent Chair product headlines the collection with additional styles including a matching Footsac, Squattoman, Accent Pillow, and Hoodie Sweatshirt.

"Lovesac sits at the sweet spot where versatility meets design, and when you combine that with KidSuper's bold disruption in fashion, it just made sense to give Colm an open canvas with Lovesac," said Lovesac CEO and Founder Shawn Nelson.

"Letting him take our new PillowSac Accent Chair and stretch the limits of what's possible was an absolute no-brainer. The outcome? It's something truly unique—unlike anything we've ever done. The puffiest and comfiest Sac ever designed! I'm beyond excited that we got to break new ground together with this one-of-a-kind collaboration in the world of furniture."

The creative execution surrounding the collection launch campaign will be as unique as the limited-edition collection itself, coming to life through a 90's style sitcom creative concept for a commercial starring none other than artist, fashion, comedian, and musician trailblazer Colm Dillane, the visionary behind the KidSuper brand.

A series of vignettes will center around the Kissing Puffer PillowSac Accent Chair design and will all take place in a fake living room set that nods to the 90s sitcom era.

In true disruptive fashion, the Lovesac and KidSuper campaign will physically come to life at KidSuper's New York premiere of Funny Business, the brand's comedy fashion show during NYFW, boasting a legendary line-up of comedians and experiential product moments including a recreation of the commercial reminiscent of a 90's style sitcom set.

On-site, a Lovesac Lounge will offer innovative seating options, and the sitcom-style campaign will evolve into live commercial breaks in between sets, with hero styles on stage for talent to comfortably relax on while taking it all in.

Compatible with existing Lovesac PillowSac, MovieSac and Squattoman Inserts, the brand's changeable, washable Covers offer the opportunity for customers to tailor their space to fit their current aesthetic and changing design needs. The limited-time-only styles will be sold individually and can also be purchased in a variety of bundle offerings. 

• Lovesac x KidSuper Kissing Design PillowSac Accent Chair, $2,025 
   
• Squattoman: Lovesac x KidSuper Kissing Design, $400 
   
• 18 x 18 Throw Pillow: Lovesac x KidSuper Kissing Design, $200 
   
• Footsac Blanket: Lovesac x KidSuper Kissing Design, $500 
   
• MovieSac & Squattoman: Lovesac x KidSuper Camo, $1425
   
• Sweatshirt: Get Comfy with Lovesac and KidSuper Studios, $150 

The highly anticipated drop is part of a longer-term brand partnership, one that will evolve and incorporate further product and experiential innovation. Visit https://www.lovesac.com/lovesac-and-kidsuper-studios for more information and to purchase the limited-time-only "Get Comfy with Kidsuper" collection.