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From Home Furnishing Business

SLF Focuses on Logistics, Merchandising

In addition to new product, Samuel Lawrence Furniture will expand its mixed container program at Fall High Point Furniture Market.

This market, SLF, a division of Home Meridian International, will unveil a variety of new product, including additions to the successful RoomGear youth program and exciting new bedroom collections. 

SLF President Lee Boone said company also has focused on key areas to support retailers and grow their business: logistics, warehousing, inventory management and merchandising.

“In the last 18 months, SLF has truly reinvented itself through a variety of factors," Boone said. "We have consolidated production into fewer and more efficient sources, as well as added climate controlled warehousing, mixed container services and increased domestic warehousing. We have looked at all facets of our service model to be the best partner for our retailers.”

This market, SLF will expand its mixed container program with additional product with new mixing capabilities. This continued commitment provides cost savings as well as an increase in product styles with a more efficient logistics operation. 

The company has also focused on product merchandising, including improved product specifications, finishes and quality. This merchandising focus can best be seen in the retail-proven success of the company’s launch last year of RoomGear youth.

“RoomGear has been one of the largest success stories of SLF. We will introduce the 6th group of RoomGear this market and are seeing tremendous success at retail,” Boone said. “The youth program, with a focus on innovative designs at a solid price point, has become the new benchmark for successful youth furniture.”

The company introduced an innovative home office/dining product last market called HomeWork. HomeWork provides the ability and function of both home office and dining--one product, multiple purposes.

“HomeWork is an entirely new approach---to both home office and dining.  In essence, we have combined the two—which is what had already happened in today’s homes," Boone said. "Consumers were using the dining room as a study area and using it for dining only for special occasions. HomeWork is designed for both--home office and dining, providing function and flexibility.”

SLF will introduce a variety of new product at the Fall market. Design focus includes “Everyday Living,” classic, timeless styling, as well as “Glam”, a highly designed product featuring “bling, shine and sparkle,” capitalizing on today’s fashion trends.

SLF's showroom is in space 200 of 220 South Elm.

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