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From Home Furnishing Business

Sealy Realigns Sales Regions

By Home Furnishings Business in Bedding on May 2007 Bedding major Sealy Corp. is realigning its domestic sales regions with its manufacturing regions to better meet the needs of its customers.

In addition, the company is creating cross-functional management teams to improve performance and create a team-based approach to customer service. The company said the goal is to create a corporate structure that addresses customer service in product supply and sales and marketing.

€œThis realignment is part of the ongoing optimization of our North American division as we leverage best practices across regions,€ said Larry Rogers, president of Sealy€™s North American division. €œBy enabling our salespeople to spend more time with the customers and allowing decisions to be made closer to the customer, we can be more responsive to our customers€™ needs and capture market specific opportunities. The new structure allows us to be more efficient, more competitive and more nimble as we continue to successfully compete in an aggressive marketplace.€

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