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From Home Furnishing Business

Jasper Cabinet, Superior Furniture Form Partnership

By Home Furnishings Business in Case Goods on March 2007 Jasper Cabinet Co. and Superior Furniture Co. have partnered up to extend Superior€™s custom finish capabilities to Jasper Cabinet€™s line of occasional and accent furniture.

Robert Cribbs, president of Jasper Cabinet, revived the company on an import basis after Jasper shut down domestic manufacturing in Indiana several years ago. Superior Furniture, Lowell, Mich., has long promoted its 46 stain and paint finish options with three levels of distressing, performed in Lowell, for mostly occasional and dining furniture, and more recently bedroom.

€œWe are extremely pleased to be working with Superior Furniture Co. and believe this partnership produces one of the most unique furniture lines in the industry today,€ Cribbs said.

Superior is a 71-year-old niche supplier of occasional, casual dining, bedroom, and accents offering a variety of finishes and distressing levels.

€œWe are ecstatic for the opportunity to work closely with Jasper Cabinet for years to come,€ said Bill Lee, president and CEO of Superior Furniture Co. €œBoth companies have a long and distinguished history of servicing this industry featuring an unsurpassed finishing program offered through different networks of distribution throughout North America.€

Lee said that by June, Superior will be finishing Jasper Cabinet goods in Lowell. The companies will share warehouse space there to finish inventoried whitegoods to order for four-week delivery. The companies also will share some sales representation.

€œJasper is a non-competing business with Superior, and it allows us to build our own business model, too, by building out into some OEM work,€ Lee said. €œWe€™re taking what we€™re known for in finishes and marketing that to other manufacturers.€

Lee added that Jasper Cabinet will develop point-of-sale materials highlighting its new finish options based upon Superior€™s existing program.


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