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From Home Furnishing Business

Levitz Launches New Image Ad Campaign

By Home Furnishings Business in Advertising on March 2007 As part of its ongoing reinvention, Levitz is introducing consumers to a new side of its stores that steps away from price.

The retailer€™s new television campaign that starts this week in New York, Los Angeles, San Francisco, Las Vegas and other markets emphasizes the company€™s overhaul of its stores.

In the four different spots, consumers barely get through the once-staid retailer€™s door before realizing it is not what they were expecting. One features a crying baby who cheers up immediately upon entering the store. Another shows an amorous couple finally breaking their embrace once they see the store. Similar spots include a ventriloquist€™s dummy and a chatty valley girl both of whom are overwhelmed by the change in the stores.

The 15-second spots call attention to the remodeled look at most stores without the need to actually show the new merchandise, new furniture and new styles that have been introduced.

The television campaign will run for the next two months.

To view the commercials, see below.

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