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From Home Furnishing Business

BDI Names VP Marketing, Sales

BDI has named Jim Lahren  vice president of marketing and sales.

In his position, Lahren reports to Bill Becker, BDI's CEO and design director.

 "Jim brings a perfect mix of innovation, experience and leadership," Becker said. "Jim has a very relevant background in high-end consumer goods and his brand- and strategy-building talents will be a huge asset for our team as we look to build our brand globally. Jim brings to BDI a stellar track record of brand development and product innovation, with more than 15 years experience in luxury goods and specialty retail."

Prior to joining BDI, Lahren was vice president of marketing at luggage supplier Briggs & Riley.

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