Home Furnishings Association Names Retailers of the Year

March 12, 2025  by Karen Parrish in Business Strategy, Industry   

The winner of the award for retailers of 50 employees and above is Top 100 Retailer Lacks Furniture. Seth Aaronson, the CEO of Lacks Valley Stores, Ltd (DBA Lacks Furniture), will accept the award in a celebration on April 17, at 9:00  am Central at the Lacks Furniture Galleria at 1200 E Expressway 83, McAllen, Texas.

The winner of the award for retailers with less than 50 employees is third-generation family-owned Saundra's Furniture. Saundra and Genevieve Wilma, the owners of Mueller Furniture & Mattress will accept the award in an awards celebration on April 15 at 9:30 am PT at the Saundra’s Furniture showroom at 279 S. Main Street, Colville, Washington.

HFA CEO Shannon Williams will present the awards to the winners. Presented by the Home Furnishings Association, the HFA Retailer of the Year Awards are an annual recognition of the home furnishings industry’s highest achievers. Nominated by the industry and judged by a panel, these awards honor top professionals and companies.

Both retailers acknowledged the honor of winning the award and what it meant to their business and teams.

Lacks Furniture's Seth Aaronson expressed, “I am incredibly honored that the Home Furnishings Association recognized Lacks Furniture as its 2025 Retailer of the Year. This award stands as a testament to the unwavering commitment and passion of our exceptional team, who live out our GGRIT values—Gratitude, Growth Mindset, Resilience, Integrity, and Tenacity—every day."

Aaronson continued, "We also owe a debt of gratitude to our loyal customers, our trusted vendor partners, and the South Texas communities that have supported us throughout our journey. We remain dedicated to creating homes filled with comfort, style, and joy, and I look forward to building on this achievement as we continue to evolve and serve our community.”

"Lacks Furniture embodies excellence in home furnishings retail. With 90 years of dedication to innovation, customer service, and community impact, they have built a strong legacy rooted in integrity and resilience. Said Shannon Williams, CEO of the HFA. “Their commitment to fostering a thriving company culture and embracing forward-thinking strategies makes them truly deserving of the 2025 Retailer of the Year Award. We are proud to recognize their outstanding achievements and leadership in the industry."

Genevieve Wilma commented, ”Winning the HFA Retailer of the Year is an incredible honor for Saundra’s Furniture. This award is a testament to our hardworking team, our loyal customers, and our dedication we pour into our business every day. I wish my dad were able to be here to see this moment because I know he would be proud. His vision, values and work ethic have shaped everything we do, and this achievement is for him. We’re grateful for our community’s support and excited for the future as we continue to bring quality and service to every home we serve.”

For more information about Lack's furniture, visit www.lacks.com, for more information about Saunder's furniture visit www.saundrasfurniture.com, and to visit the Home Furnishing Association website, visit www.myhfa.org.