FurnitureCore
Search Twitter Facebook Digital HFBusiness Magazine Pinterest Google
Advertisement
[Ad_40_Under_40]

Get the latest industry scoop

Subscribe
rss

Daily News

From Home Furnishing Business

Scott Brothers Global Announces Brand Management Agency

Scott Brothers Global, the lifestyle brand of entrepreneurs and television personalities Drew and Jonathan Scott, announced the expansion of their successful consumer products business with the launch of new brand management agency BrandJourney, a one-stop licensing partner for building brands within the home furnishings, décor, textiles, housewares, kids, giftware, and home improvement industries.

After ten years and over $3 billion in retail sales for Drew and Jonathan Scott’s portfolio of home improvement and furnishing brands, Consumer Products President Laura Aldrich and the award-winning team at Scott Brothers Global are now bringing their expertise to other brands and talent looking to expand their retail businesses. BrandJourney will streamline go-to-market product strategies from concept to shelf, backed by harmonious marketing support through their in-house teams dedicated to brand development, content production, and commerce.

BrandJourney will work with manufacturers and retailers to create home brands and develop strategic partnerships that preserve, extend, and amplify a brand’s DNA. The comprehensive suite of services offered by BrandJourney will include licensing, brand development and management, creative direction and marketing, digital and social media strategy, and cutting-edge content and media production.

BrandJourney has signed Erin and Ben Napier’s Erin & Ben Co. and Stephen Brown’s Glitterville Studios as new clients to expand their businesses. In addition to these clients, BrandJourney will continue to manage the Scott Brothers portfolio of brands, including Scott Living by Drew & Jonathan, Drew & Jonathan Home, and Property Brothers.

“We are thrilled to launch BrandJourney to share our expertise and leverage our incredible team to help other brands and talent build and expand their consumer products offerings in the home space,” said Drew and Jonathan Scott. “We’re excited to have Glitterville and Erin & Ben Co. on board and can’t wait to help these brands continue to grow.”

“The team at Scott Brothers Global is proud to launch BrandJourney and build upon the great success of the Drew & Jonathan consumer brands to help clients reach new heights,” said Scott Brothers Global President of Consumer Products Laura Aldrich. “BrandJourney is not a one-size-fits-all agency, but an entrepreneurial brain trust with deep knowledge within the industry and a distinct passion for home. Each program for our clients will be custom-designed and strategic – and we cannot wait to get started with these two incredible brands.”

Erin & Ben Co., founded by authors, business owners, and television personalities Erin and Ben Napier, is based in Laurel, Mississippi. Erin & Ben Co. home products are focused on made in the USA, and will look to include upholstery, textiles, paint, bedding, cookware, stationery, and more. As two of HGTV’s most beloved home renovation experts, Erin and Ben Napier can currently be seen on Home Town, Home Town Takeover, and Home Town Kickstart.

“We're partnering with BrandJourney to find new ways to introduce our audience to more affordable American-made and assembled goods that make their homes more beautiful, more purposeful, and less disposable,” says Erin Napier.

Based in Knoxville, Tennessee, Glitterville Studios was founded by Stephen Brown and specializes in holiday décor and ornaments. Characterized by its playful approach to design—blending cheerful colors, imaginative themes, and meticulous craftsmanship—Glitterville brings joy and celebration to everyday living. Glitterville was featured in HGTV’s 2023 and 2024 White House Christmas specials.

“We are excited to join BrandJourney and continue to build the Glitterville Studios brand,” said Stephen Brown. “Watching how the Scott Brothers Global team has successfully built their home products business has been an inspiration, and we are looking forward to working with them on growing and amplifying the Glitterville brand to continue bringing joy to consumers’ everyday lives.”

For more information about BrandJourney, please visit brandjourneyagency.com.



Comments are closed.
EMP
Performance Groups
HFB Designer Weekly
HFBSChell I love HFB
HFB Got News
HFB Designer Weekly
LinkedIn