From Home Furnishing Business
Corsicana Mattress Improves Customer Experience with Major Overhaul
Throughout the past year, Mark Jannke, senior vice president of operations and product development at Corsicana Mattress, has been tasked with leading a major overhaul of plants and products. His mission: Maximize value across the organization to improve total customer experience.
Among Jannke’s first moves was narrowing the number of suppliers with an emphasis on working with domestic companies. “At one point during the supply chain disruption we were purchasing from seven different spring manufacturers,” he said.
“We’re down to two now. That has allowed us to set standards for the raw materials we buy across the board, whether it’s foam, innersprings or fabrics. And that means we
hold our suppliers accountable in terms of their product quality and on-time delivery, resulting in huge benefits for our customers.”
As for how moves like these have affected the product development side of his job, Jannke said, “Streamlining raw materials suppliers means that the product development team now have the opportunity to work more closely with these suppliers to search for new innovative designs.”
Right-sizing and updating facilities across the country has also included creating consistency in process with major investments in new equipment (think automated conveyor systems, the addition of automated glue bridges, and multiple roll-pack machines in every plant).
“When Eric Rhea, our chief executive officer joined the company, his charge was to work with him to reinvent Corsicana and return the company to its roots as the nation’s foremost value mattress supplier,” Jannke said. “The time and investments spent to achieve those goals is now paying off.”
Indeed, said Rhea, “Mark has an unbelievable wealth of knowledge in developing products and processes and has done a tremendous job to help create a dynamic organization that is able to consistently service our customers effectively and efficiently.”
“The feedback we’re receiving from our dealers is that they are noticing the difference in both product and delivery and are very positive about Corsicana’s direction moving forward.”