From Home Furnishing Business
Robin Baron Design Evolves to Add E-Commerce to the Business
Interior & Product Designer Robin Baron, president of Robin Baron Design, talks about the evolution of her company and why she opted to add an e-commerce shop to her design business.
Based in NYC, Robin Baron Design is an award-winning interior design firm that specializes in luxury design. Robin Baron established her full-service design firm in 1990 after starting out in fashion design, an experience which continues to influence her eye as a designer and has led to her attracting A-list clients in both high-end residential and commercial design.
Robin Baron Design now includes her full-service design firm, her signature collections and a multi-channel e-commerce site that provides a unique opportunity for designers and consumers to shop curated products with direct access to Robin’s expert advice.
Baron reveals, “When sourcing for my clients online during postponed markets, I found that there was an opportunity to create something entirely unique that many sites were missing. I also wanted to create a modern way to service both the consumer and trade audiences that I work with.”
When everything shut down in March of 2020 because of the pandemic, ecommerce became a necessary part of business for companies around the globe. At that time, Robin began to work on pivoting her business to add an e-commerce shop to her website.
For the two-year anniversary of opening the e-commerce store, Robin Baron Design is launching a sitewide sale for the month of December so that everyone can find something that they love for their home…or shop gifts for the holidays!
Baron shares, “It’s still hard to believe that we are now celebrating our 2nd anniversary.….and what a non-stop adventure these last two years have been! I am excited to share that we are launching a special anniversary sale to express our gratitude for the exceptional and loyal customer base we’ve connected with.“
The tagline for the Robin Baron Design Firm is the inspiration for everything she does, Confidence Begins at Home.
“When we first started strategizing for what we envisioned, including in our shop, we knew that we wanted to continue this line of logic, to help create a positive atmosphere to go along with beautiful design,” Baron added.
She continued, “In 2017, I decided to use my experience designing custom pieces to launch my own signature furniture and hardware collections, which very quickly expanded to become a full lifestyle brand, including hardware, case goods, upholstery, rugs, and lighting collections. The success of these collections was the spark that inspired the pivot into e-commerce when everything shut down in 2020.”
Creating the e-commerce shop was exciting, complicated, and incredible all at the same time for the design firm. The whole team at Robin Baron Design made it possible.
“From our shop’s strategic plan to the web design and development, to the product curation, the nitty-gritty data entry, the marketing, and finally the launch… a huge thanks goes out to my team for their endless hard work on the successful evolution of our brand, into the online design destination we are today,” Baron said.
“I am so proud we have stayed true to our original concept that RobinBaronDesign.com is a “A Place to Shop, Dream and Stay Connected.” Their e-commerce site has a wide selection of products, design tips, ways to educate the consumer and trade professional, and a wide variety of design services, available by the hour or by the room, as well as full-service design capabilities to suit each individual project or client’s needs.