From Home Furnishing Business
Kingsdown Introduces Kristi Hopper as Brand Ambassador at High Point Market
2022 by HFBusiness Staff in Business Strategy, Designer Weekly, High Point, Industry, Market
Bedding manufacturer, Kingsdown, Inc. is partnering with Dallas-based interior designer Kristi Hopper as brand ambassador to the interior design community.
“We are excited to launch our partnership with Kristi Hopper as our ambassador to the interior design community at High Point Market,” said Kevin Spencer, vice president marketing and branding, Kingsdown.
“More consumers than ever before are looking to interior designers as the authority in the marketplace when purchasing products for their home, and we believe designers will be a key distribution channel for our brand moving forward. Kristi Hopper is a trusted voice whose expertise will be integral to helping us understand the needs of the design community and create strong relationships.”
Hopper will help introduce designers to the Kingsdown brand throughout the High Point Market, Oct. 22-26, during Meet and Greets in Kingsdown’s presentation inside the HPMKT Selfie Pavilion in the Center Stage area.
“We felt it was particularly important to launch this initiative with a presence at the High Point Market, the hub for the industry’s interior design community,” Spencer said. “High Point is where serious designers shop and we look forward to introducing the community to Kingsdown, getting to know their needs and creating strong working relationships.”
Hopper is founder and principal of Kristi Hopper Designs, a thriving 22-year-old design firm specializing in residential and commercial design. She is a member of ASID and IDS and an active member of ART (Accessories Resource Team). She is known throughout the industry as “a designer’s designer,” and for being passionate about home.
“I am very impressed with the Kingsdown brand which focuses on making undeniable comfort and health a priority via great sleep,” Hopper said. “They are the first mattress manufacturer that has ever said to me, ‘We want to partner with designers,’ and it is a brilliant move on their part because the design community has long been overlooked by the traditional bedding industry.
Kingsdown understands that designers typically influence 15-plus purchases of mattresses per year, and with 21,000 ASID members alone, this will no doubt represent significant business.