From Home Furnishing Business
Spring Air’s Sustainable Line, Nature’s Choice Expands at Boscov’s
Spring Air is expanding its environmentally friendly Nature’s Choice line at Boscov’s department stores, adding a sustainable story and an affordable price tag.
“What’s interesting about Nature’s Choice, and what attracted Boscov’s to the product line, is that it’s a semi-natural product that speaks directly to consumers’ interest in more natural products that are good for the environment,” said Nick Bates, president of Top 20 bedding manufacturer Spring Air International.
Bates continues, “Yet while all of the materials, from the non-wovens to the latex to the steel springs, are recyclable, unlike many organic products on the market today with luxury price tags, the Nature’s Choice collection also offers an affordable price point.”
And now temperature controlling properties, thanks to the addition of two new designs that offer state-of-the-art cooling phase change material (PCM) zipper covers that make them feel instantly cool to the touch. With an attractive cover pattern in soft blue to set them apart from the original models on the floor and signal to shoppers that they offer a special cooling sensation, the new Hydra designs further add to the value proposition with increased amounts of Talalay latex.
Available in two additional firmness choices, extra firm and super plush, both models now include three inches of breathable, hypoallergenic latex in the comfort layer to reduce tossing and turning for more peaceful sleep.
“Given that body heat is one of the major sleep disruptors that people deal with on a regular basis, it just made sense for us to complement the current Nature’s Choice collection, which has proven extremely popular at Boscov’s, with a cooling dynamic,” said Charlie Torrez, director of sales at Spring Air.
The Nature’s Choice collection available on 49 Boscov’s floors throughout the Northeast, as well as via Bosovs.com ranges from $1,299 to $1,699 retail in queen (mattress only). All four models offer a smooth, natural feel, and shoppers now have a choice between the sensation of cool, or the original design.