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From Home Furnishing Business

AICO Taps Keith Du Ross as Director of Branding and PR

Casegoods and upholstery resource Amini Innovation Corp. (AICO) has announced Keith Du Ross as its new director of branding and public relations. 

Du Ross has had an extensive career in marketing and public relations working with major accounts like Visa and Lexus. Most recently, Du Ross worked as the director of sales and marketing for Eric Buterbaugh Fragrance where for the past 10 years he has overseen the companies branding strategies and marketing initiatives.

Chuck Reilly, executive vice president stated, “Keith brings a creative point of view to our branding efforts, and will work closely with Michael on implementing branding and vision strategies along with our creative design team.”

“When I met Keith I was struck by his energy and passion for home furnishings,” said Michael Amini, founder and CEO. “He brings skills that will not only add to the growing success of our marketing team, but his experience outside of the industry will help us as we create new product opportunities under the AICO corporate umbrella.”

Du Ross added, “I am thrilled to be a part of a team that has such dedication to developing fresh home furnishings and branding strategies, and I am very excited to work with Michael and his vision for creating dreams that can come true for today’s consumer.”

“As our business continues to expand, we also recognize the need to expand our consumer awareness of the Michael Amini brand,” said Martin Ploy, president. “With the countless contacts and PR relationships that Keith has established, we see this as perfect timing for us to elevate our consumer marketing and branding efforts. We are very excited to have Keith as the newest member of our team.”

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