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From Home Furnishing Business

Purple Names Tres White to Head of Retail and Wholesale

Online mattress producer Purple (NASDAQ: PRPL) has announced that Tres White has been appointed chief retail officer, leading both retail and wholesale businesses, effective April 1. 

"Tres White has a wealth of retail, merchandising and leadership experience that we are thrilled to bring into at Purple," said Joe Megibow, CEO. "From LoveSac to Ashley Furniture, Tres has extensive retail experience and will be invaluable as Purple expands its retail partnerships and explores showroom opportunities."

White got his start as the co-founder of LoveSac where he conceived of, deployed, and operated LoveSac's direct-to-consumer store strategy, growing the concept to 65 stores. Following that White managed design and construction projects at Brookfield Properties, formerly General Growth Properties, for store openings at 72 shopping centers that included brands such as Tesla, Apple, Nordstrom, H&M, and Cabella's. He then moved to lead real estate and strategy for Fanzz stores as they grew from 70 to 122 locations, before joining Ashley Furniture and overseeing all expansion initiatives including new stores, warehouses, and all construction and maintenance of existing facilities.

"Purple has done an amazing job launching a disruptive, successful online brand," said White. "I'm excited to bring that brand to brick-and-mortar experiences as Purple continues to grow and explore new ways of bringing the shopping experience to people however and wherever they want."

White earned a Master of Business Administration from Brigham Young University and lives in Salt Lake City with his family. 

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