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From Home Furnishing Business

Simmons Partners with 'American Dream Builders' Show

Simmons Bedding Co. has signed on as a partner for NBC's  upcoming home design competition series "American Dream Builders"  hosted by designer Nate Berkus.

Under the partnership, Simmons will fulfill the mattress needs for the show's home makeovers.

“We at Simmons appreciate the importance of good design and style, and we are excited to work with the incredibly talented team of “American Dream Builders” designers to showcase our cutting-edge, high-quality products,” said Scott Smalling, chief of specialty innovation. “The mattress is the heart of the bedroom, and we look forward to helping viewers, inspired by the show’s fantastic transformations, select their perfect mattress from our product portfolio." 

The show premieres Sunday, March 23 and will feature Simmons' Black Beauty truck delivering a supply of mattresses. Simmons product will also be featured in the show's fifth episode.

The 10-week series, airing Sundays at 8 p.m., is a home-makeover competition showcasing the talents of  designers, builders, architects, landscapers and home renovators, revealing stunning transformations each week. 

Designer Berkus serves as the show’s host and executive producer, guiding the audience through the transformations and judging the competition process. Former NFL running back-turned-landscape architect Eddie George and design expert Monica Pedersen join Berkus as judges. 

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