From Home Furnishing Business
Gallery Furniture Antes Up $600K in NFL Promotion
Houston-based Gallery Furniture is in the process of refunding $600,000 to customers who bought more than $5,000 in furniture during NFL conference championships.
Gallery Furniture and its owner Jim "Mattress Mack" McIngvale had a promotion about the NFL's conference championship games that worked too well.
The commercial promised to give customers back their money if they bought more than $5,000, had it delivered before the start of the first game and guessed the winning teams headed to the Super Bowl.
More than 100 customers got it right and Mattress Mack is now in the process of refunding $600,000!
"I took a deep breath and gulped in my throat," he explained. "Six hundred thousand dollars of free furniture. Eighty percent of the customers were smart and picked the right teams."
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