November 2019 Issue
As the word “transactional” emerged into our discourse, it was important to understand what is meant by the term.
No matter the topic, preferred distribution channel, price point, merchandise style, retail experience, and so forth and so on, it all leads back to the consumer.
Ecommerce home furnishings websites continue to chip away at brick and mortar retailers reporting double-digit growth last year estimated at over 22% compared to single-digit growth by other furniture and home furnishings retail channels.
One of the biggest challenges we face as marketers is getting our target consumer’s attention.
Accent furniture and accessories continue to hold steady as the industry inches forward.
Pamela Danziger is a speaker, author and market researcher known for her expertise on affluent Americans.
Published 12 times a year, Home Furnishings Business (HFB) is the only furniture industry trade publication dedicated to covering the business of furniture retail today. Home Furnishings Business is available in print or digital format and offers valuable strategies and intelligence for retailers who want to conduct a successful business today and tomorrow.