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From Home Furnishing Business
Sarreid Plans to Unveil Heritage & New Products at High Point Furniture Market
October 17,
2022 by HFBusiness Staff in Business Strategy, Industry 
Sarreid will bring more than 100 new designs to High Point Market this Fall many of which are already available on their website.
Sarreid is extending its line and products to become a whole home resource for their buyers. “We want to be perpetually fresh, perpetually new, perpetually exciting,” says Brad Cates, president and chief executive officer of the Wilson, NC-based furniture source.
Buyers visiting the showroom will “see a little bit more transitional to even a slightly contemporary bent in some pieces,” he says. “But we’re not turning our back at all on our heritage of heirloom-quality antique reproductions on a grand scale.”
The Round Jupe Dining Tables have been in Sarreid’s lineup for years, known for being easily expandable, and in this market, Sarreid will introduce 3 new expandable rectangular dining tables with self-storing leaves.
In addition to new sofas and chairs, Sarreid will unveil the Dowry Equestrian Leather Headboard among other offerings in the leather category.
Sarreid is focused on offering more exclusive products, “so all the way down to the hardware, the finishes, and fine details, we’re offering something unique,” Cates says.