Dallas Market Center Unveils New Logo and Magazine

December 6, 2018  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

Both elements are part of a comprehensive, multi-stage strategy to lead with purpose in the new era of wholesale buying.

The new logo, with a distinct pattern of five visual elements in specific colors, was designed to signify the creativity, unity and diversity of the industries at Dallas Market Center in a contemporary and powerful way. Developed in partnership with global agency studio’farrell, the logo will be implemented across all branded materials immediately.

“We have been uniting ideas, people, and products for decades but starting today we are shaping a new future together,” said Cindy Morris, president and CEO. “The logo is a sign that we are taking bold steps to inspire and empower business success with new tools, a new mindset, and renewed purpose.”

“This is a marketplace with relentless creative energy, and it’s also a community moving forward and adapting to modern challenges and opportunities,” said Penni Barton, EVP of marketing. “The new logo signifies this dynamic direction and our continuing mission to support ideas, people, and products.”

The market center’s new magazine, Spark, offers practical business advice and inspiring trends featured alongside real stories of artists and entrepreneurs. The magazine will be delivered to 50,000 businesses and online in mid-December.

The publication is the brainchild of Dallas Market Center’s new Creative Director Guillermo Tragant, working with an internal team, external agency, and an international group of designers and writers.

In Spark’s first issue, Los Angeles designer Justina Blakeney shares her secrets of success; Texas silversmith Clint Orms is profiled; award-winning retailer Coco & Dash offers advice; and across almost 200 pages numerous entrepreneurs and artists share their motivations plus new trends and products are presented.