Daily News
From Home Furnishing Business
Experts Choose Tikkurila’s Color of the Year
November 8,
2017 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Finnish paint and lacquer manufacturer Tikkurila has announced its Color of the Year for 2018, taking a step toward the earthy color scheme favored in Europe. The jury of experts chosen by Tikkurila, voted N405 Terracotta, a bold orange shade that resembles the color of red clay and brings much-needed warmth to conventional light interiors.
The jury of experts chosen by Tikkurila, voted N405 Terracotta, a bold orange shade that resembles the color of red clay and brings much-needed warmth to conventional light interiors.
The famed color experts on the jury – well-known Danish Interior Designer and Trend Analyst Nina Bruun; Graphic Designer Päivi Häikiö; and Tikkurila Design Manager Marika Raike, were inspired by worldwide trends, such as seeking calmness, making things by hand and all things natural.
"The domination of grey and white is finally coming to an end, and designers throughout the Nordic countries are moving away from the pale palette towards more personal and unique use of color,” said Copenhagen-based designer Nina Bruun.
“Colors are again becoming a tool for self-expression. As a designer, I am constantly working with colors, so it only felt natural to go with anything but white walls in my own apartment,” explained Bruun.
“The Tikkurila Color of the Year, the earthy orange of N405 Terracotta has become a big and important detail in my living room,” Bruun added.
N405 Terracotta is part of new Minerals color collection, which is featured in recently published Color Now 2018 magazine by Tikkurila. The earthy tones of the Minerals palette reflect the deep, broken color scheme of minerals.
Design enthusiasts can get the latest paint and color ideas by ordering the new Color Now 2018 magazine at https://www.tikkurilagroup.com/media/publications/color_now_2018.