From Home Furnishing Business
Pleasant Mattress to ‘Premiere’ New Line at Movie Studio
Independent mattress manufacturer Pleasant Mattress will host a Hollywood-style premiere this month to unveil its complete product offering to key retail partners.
The two-day event, set for Feb. 27-28, will kick off with a VIP evening at Big Door Studio, a movie production studio in El Segundo, Calif. Dubbed “The Premiere 2017,” the evening will include spotlights, drinks, heavy hors d’oeuvres and music. The “guests of honor” are an array of mattresses manufactured in the company’s Fresno, Calif., factory.
“This event will be something very special which will resonate with our partners and tell the story of Pleasant Mattress,” said Rion Morgenstern, president and CEO. “We’re proud of our history and excited about where Pleasant Mattress is headed this year. We have a great team and have laid a strong foundation of amazing products, and The Premiere 2017 will be a great kick off to share our plans and products with those who sell them to consumers.”
The event will showcase the company’s extensive line of bedding brands, including its recently introduced Maxx line and the new NextNature brand, which will be debuted at the event. The company’s licensed brands – Spring Air, Eastman House and Eclipse -- will also be on display.